Amber M. Garner
Cal Poly - B.A. English, 2006
Other degrees/certificates:
Technical Communication Certificate, 2006
Current city/state:
Huntington Beach, CA
Employer:
Pacific Communications
Professional Website:
http://www.pacific-com.com/flash.html
Job Title:
Copywriter
How Long in Current Position:
1 year and 3 months
Brief description of position duties/responsibilities:
Create content for interactive and print media for both consumer and professional markets. Partnered with an art director for concepting and project completion. Content is responsible for brand continuity and generating qualified leads. Current and past brands include Latisse, Botox, Vivite, Aczone, Care Credit, LapBand, Kaiser Permanente, and Taco Bell.
What specific qualities/abilities, skills are necessary for this position:
Knowing the big picture. Simplifying your thoughts. Working well with others. Creative juices. Patience for client absurdities. An open mind.
While at Cal Poly, what resources did you take advantage of that have helped you in your current position:
My major and certificate programs infused a lifetime of literary passion to help me realize I'm a writer. Always will be. My resources? Professors who discuss the future and techcomm classes that go beyond writing essays..
What advice would you give to someone interested in your profession?
I'm in advertising because it's a never-ending ride where my ticket is as valid as my ideas. Whatever the media, I like to keep it fresh. Impact the consumer. Spread some laughs. And make people think. If this sounds like your kind of thing, research copywriting and its many facets now. Determine where you want to live after graduation and go online to see what agencies are in the area.
Is there anything you'd like to personally add about how you found your way to your current career since graduating from Cal Poly as an English major? Any memorable epiphanies that marked major turning points on which path you chose?
Joining the Technical Communication Program provided purpose for my English degree. I learned how to transform my passion for literature into a creative outlet in the work force.
Contact:
amariegarner@gmail.com